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The Professional Edge: Corporate Etiquette, Image & Presence

Today's leaders are expected to inspire confidence, command respect, and represent their organisations with credibility in every professional interaction. Beyond technical expertise, executive presence is shaped by one's etiquette, communication style, appearance, and interpersonal skills. This programme equips participants with the essential knowledge and practical skills to project professionalism, build trust, and strengthen their personal and organisational reputation.

Objective

Upon completion of this programme, participants will be able to:

• Understand the principles of modern corporate etiquette and executive presence.
• Project a polished and professional image that reflects confidence and credibility.
• Demonstrate appropriate workplace etiquette in diverse business situations.
• Communicate with confidence, professionalism and diplomacy.
• Build stronger relationships through positive first impressions and professional conduct.
• Represent their organisation with distinction in both local and international settings.

Outline

Benefits of Etiquette & Protocol Intelligence
Etiquette and protocol intelligence will distinguish you from the crowd. While this unique intelligence
alone may not get you anywhere; it will give you an edge that will make the difference between you
and another person who is just as smart!

∆ Eye Contact / Eye Signals

• Various eye signals for business and social environment.
• How to maintain correct eye contact.

∆ How to make an entrance and leave a lasting impression

• How to make an effective entrance when attending a function.
• How to make your presence known and leave a lasting impression.
• How to prepare yourself before the function.

∆ Improve Mingling Proficiency

• How to improve your small talk ability.
• Subjects for small talk.
• How to enter and exit from a group of strangers who may be your potential clients.
• Positive and negative body language.
• Deportment and posture.

∆ Handshaking

• Various ways of handshaking that reveals your personality.
• Power points for handshaking.
• International ways of handshaking.

∆ Introductions

• How to introduce yourself with confidence and authority.
• Protocol for business introductions.
• Formulas for proper formal and informal introductions.

∆ Forms of Address

• How to address the President, Chief Justice, diplomats, etc.

∆ Remembering Names

• Formulas for remembering names.

∆ Business Card Protocol

• How to present the business card.
• How to make your business card an effective visual communications package.

Fashion Sense

Part One : Creating a Professional Image

Your Image is Showing

• Importance of creating positive first impressions

Plan your Career Wardrobe

• Basic Career Wardrobe
  
  • Traditional Business Attire for Men / Women
  • Combining ties, shirts, pants, suits for maximum visual impact
  • Clothes to suit different women body proportions
  • Guidelines on shoes, socks, belts, watches, handkerchiefs, briefcases
    and other accessories for Men
  • Guidelines on shoes, pantyhose, jewellery, belts, briefcases and other accessories for Women
  
  

Dress Codes

• Formal and Informal Dressing
  
  • White Tie
  • Black Tie
  • Black Tie Preferred / Optional / Invited
  • Formal / Informal

Part Two: Colors that suit you

• Psychological Association of Colours
• Colour Tips to help you project your professional image
• Selecting the right colours for you
• Colour Coordination
• Guiding principles to harmonizing colors
• Colour to project professionalism and confidence (Individual body analysis and colour analysis can be done. An individual colour chart will also be given to each participant.)

Who should attend

This programme is designed for senior executives, directors, managers, team leaders, government officials, diplomats, spokespersons, customer-facing professionals, and individuals representing their organisations at high-level meetings, conferences, official events and international engagements.

Methodology

The programme is highly interactive and incorporates practical demonstrations, facilitated discussions, case studies, individual and group activities, self-assessments, role plays, and real-life business scenarios. Participants will receive personalised feedback and practical strategies that can be immediately applied in the workplace.

Profile of Teo Ser Lee

Teo Ser Lee PBM is the Founder and Director of Protocol Academy Pte Ltd, Singapore’s pioneer in etiquette and protocol services. The company was founded in 2003.

In the dynamic world of corporate professionalism, Ms Teo stands out as a luminary figure, bringing a unique blend of expertise in Corporate Etiquette, Dining Etiquette, International Protocol, and a flair for personal image enhancement. Trained and certified by The Protocol School of Washington, she has cultivated an impressive portfolio of clients that spans across various industries, showcasing her prowess as a Colour & Make-up Artist, Personal Stylist, Image Consultant and an accomplished professional in the training sector.

Ms Teo's academic journey began with a Bachelor of Accountancy degree from the prestigious National University of Singapore, which laid the foundation for her multifaceted career. Her initial foray into the business world commenced as an external auditor with the then Ernst & Whinney, demonstrating her analytical acumen and attention to detail. Over the following years, she has accumulated more than 12 years of invaluable experience in the hospitality industry, specializing in marketing and corporate communications.

Ms Teo's ascent in the corporate arena has been nothing short of extraordinary. She held pivotal management positions with industry giants like Singapore Airlines, where her strategic vision and communication skills contributed to rapid promotion to Head of PPS (Priority Passenger Services). Her journey reached new heights when she assumed the role of General Manager, Corporate Communications for Samsung Electronics, the first foreign lady to join a major chaebol, a testament to her ability to navigate the complexities of the technology sector.

Ms Teo's proficiency in Corporate Etiquette and International Protocol sets her apart as an authority in refining the finer points of professional conduct. Her certification from The Protocol School of Washington attests to her commitment to excellence in this realm.

Through her trainings, she imparts invaluable knowledge, helping individuals and organizations project a polished and professional image in a globalized business landscape. Some of her clients include the ministries and statutory boards in Singapore, such as Ministry of Defence, Ministry of Foreign Affairs, Ministry of Education, EDB, Enterprise Singapore, IRAS, HDB, MPA, SPF, SCDF, etc., MNCs such as American Express, Borneo Motors, Dyson Singapore, Cycle & Carriage, Federal Express, Genting Hotels & Resorts, Great Eastern Life Assurance Company Limited, Louis Vuitton (Sngapore) Pte Ltd, Rémy Cointreau International Pte Ltd, Shangri-la Hotels & Resorts (Shanghai, China). Notably, she has also conducted programmes training the civil servants of China who are under the leadership of President Xi Jinping, and EMBA students of Fudan University in Shanghai, further underscoring the international reach and impact of her expertise.

Ms Teo's accomplishments have not gone unnoticed, as she has been featured in several major newspapers and magazines, cementing her reputation as a thought leader in her field. Beyond her corporate endeavors, she has also conquered the world of beauty with an impressive collection of five beauty titles, showcasing her versatility and poise.

• Ms Singapore/International
• Ms Singapore/World
• Ms Singapore/Globe
• 1st Runner-up of Queen of the Midnight Sun (International Pageant)
• Ms Friendship/Globe (International Pageant)

As the ambassadress of Singapore, she has travelled extensively round the world gracing occasions, raising funds for charity and representing Singapore in international pageants.

Ms Teo's talents extend beyond the corporate boardroom; she is also a part-time drama artiste and a radio guest presenter. Her involvement in the arts reflects a well-rounded personality, demonstrating her ability to seamlessly blend creativity with corporate finesse.

Ms Teo's journey from a Bachelor of Accountancy graduate to a respected figure in Corporate Etiquette, International Protocol and Professional Image is nothing short of inspiring. Her diverse skills, coupled with her impressive track record, showcase a professional who not only excels in the corporate realm but also embraces creativity and personal development. Ms Teo's global impact through her training initiatives across ASEAN countries and China underscores her commitment to shaping a world of professionals who exude excellence and cultural sensitivity. Her story serves as a testament to the power of continuous learning, adaptability and the pursuit of excellence in multiple domains, breaking barriers for Singaporean women of her generation.